For creatives and UX enthusiasts, methodologies such as ‘Design Thinking’ help us break down the challenges of a brief and systematically build an approach that greatly improves the chance of success. The 5 stages of ‘Design Thinking’ (Empathise, Define, Ideate, Prototype and Test) offer a well ordered approach, however it can sometimes leave a hole when it comes to the moment of inspiration. This talk is a deep dive into the ‘Ideate’ stage. Exploring the origin of inspiration, mind-mapping, collaboration and problem solving. Expect to see some beautiful examples of design in practice and learn how some of the best designers in WordPress approach the ideation process.